Target Audience Research Questionnaire

Now that you have completed some of your research into existing products you will now begin to get an idea of who your target audience will be for the music magazine you are going to plan and construct.

To do this you will need to identify the following;

What genre of music magazine are you going to be constructing? 
Will it be for a mainstream or niche audience? Why? 
Is it similar to any existing products or is it going to be different? Explain how and why.
Who will the core reader of your magazine be? What artists do they like? How do they dress? Where do they shop? What products do they own or aspire to own? How do they spend their time? Try and establish a profile of who they are.
Who will be your primary and secondary audience?
What will their age ranges be?
What will be the gender mix?
What will be the socio-economic mix?
How do you know this?  ( Compare with similar products on nrs.co.uk)

Create an audience profile similar to the NME press pack on an earlier blog post.

Once you have done this you will then need to  draft a questionnaire for homework.
this questionnaire should be a minimum of 10 questions and should allow you to collect information that will help you to construct your own magazine.  You might look at other examples on blog spot created by other students for ideas but do not just copy.   Remember that it needs to fit your ideas for your magazine and chosen genre.

CLICK THIS LINK Questionnaire example

Mainstream- the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.  Appealing to a mass audience.  A magazine catering for all aspects of Pop music would appeal to a mainstream audience.

Niche- is a fraction of a total market or an audience. A segment of the market or the audience with highly specific needs and interests which cannot generally be satisfied by mainstream products.  A magazine focusing upon Dub step would be therefore be for a niche market.