(Joint Industry Committee for National Readership Surveys)
Media producers use this scale in order to help identify and target a specific demographic. There are six elements to the scale and they are identified as follows:
Group A (Professionals)
Upper middle class, e.g. Barristers, Doctors, Executives
Group B (Managerial)
Middle class, e.g. Bank Managers, Teachers
Group C1 (Non-Manual)
Lower middle class, white collar workers, e.g. Office Workers
Group C2 (Manual)
Skilled working class, Blue collar workers, e.g. Car Mechanic, Machine operators, Construction workers
Group D (Partly Skilled)
Semi or unskilled manual workers, e.g. Assembly line worker
Group E (Unskilled)
Casual workers, dependent on state benefits, students
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