Show the
IDEAL READER
of your magazine, try and create a virtual picture of who they might be and why.
The JICNAR scales ABC1C2DE
demographic
is good to
use here.
Consider the age range and the psychographic variables of your audience.
What type of job do they do? How do they
dress? Where do they shop? What type of
house/ flat do they live in? What do they value in life? Where do they go when they
socialise? What types of things do they spend their money on? How do they spend
their free time?, What car do they drive or aspire to drive? What phone do they own? How do they
listen to music, online, CDs, spotify/ sound cloud etc.?
You will need to include photos of your ideal reader. You may take them or you may search for them.
You will need to interview some people from your target audience on video, upload it to YouTube, as a video or to soundcloud, as an audio recording and then embed it into your blog. What do they think of your magazine, have you appealed to their needs? Would they buy it? What do they think are the strengths are or the areas for development? etc. develop some of your own questions too!
